Last Sunday I went to Grand Indonesia for the first time. Gosh, it's huge and so full of people! And they do buy stuffs! It's business as usual. The economy crisis doesn't seem to belong here. No impact of job cuts. No weakening demand. No spending tightening. So I am wondering if things are not that bad at all here? Or are these people still in denial?
According to AC Nielsen survey (Kompas, 23/12/08, pg 26) 97% Indonesians love to go to malls. Is it because they do love shopping (or being in the shopping mall ;-)) or because they don't have or see any other choice yet? Should we build city parks or nice and big library in Jakarta as alternatives to those malls? But to do that, we may need to do some DNA redesigning ;-).
How many more shopping malls do Jakarta actually need? Don't we have enough already? Over the past few years, Jakarta have several new big malls: Senayan City, FX, Pacific Place, Grand Indonesia not to mention some new second class malls or trading centres like in Tanah Abang or the one in Kebon Kacang.
They all sell similar stuffs. Most of branded goods are sold at those big malls. You can find Zara in Plaza Senayan, Plaza Indonesia, Grand Indonesia (or maybe other malls) which are all located within 10 minutes drive. Well yeah there are slight differences. Pacific Place seems to focus on high end stuffs only whereas Grand Indonesia provide more varieties. FX, having failed in the beginning, strives to be a food/entertaining place.
Let's see what will happen to those malls next year. Will they survive the crisis and the competition?
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